TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
AU  - Banerjee, Mohua
TI  - PROMO: A South-Asian perspective 
SN  - 9788131528105
U1  - 659.1 
PY  - 2017///
CY  - Andover
PB  - Cengage
KW  - Sales promotion
KW  - Advertising
KW  - Advertising-Management
ER  -