TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wood, Charles
AU  - Wells, William
TI  - Advertising & IMC: principles & practice 
SN  - 9789390394937
U1  - 659.1 
PY  - 2021///
CY  - Nodia
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
ER  -