TY - BOOK AU - Kotler, Philip AU - Keller, Kevin Lane AU - Chernev, Alexander AU - Sheth, Jagdish N. AU - Shainesh, G. TI - Marketing management SN - 9789356062665 U1 - 658.8 PY - 2022/// CY - Noida PB - Pearson KW - Marketing-Management KW - Internet marketing KW - Consumer behavior KW - Market surveys KW - Marketing ER -