TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
AU  - Jacob, Isaac
AU  - Jain, Varsha
AU  - Krishna, G Radha
AU  - Majra, Hufrish
AU  - Narang, Ritu
AU  - Venkatesh, Shanthi
AU  - A. Paul, Suresh
AU  - Goswami, Susobhan
TI  - Marketing management: Indian cases 
SN  - 9789332587106
U1  - 658.8 GUP-M 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Cases - Marketing - Indian
KW  - Marketing - cases - Indian
ER  -