TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
U1  - 658.802 
PY  - 2022///
CY  - Nodia
PB  - Pearson
KW  - Target marketing
KW  - Marketing-Management
KW  - Business planning
KW  - Marketing
ER  -