TY  - BOOK
AU  - Hemann, Chuck
AU  - Burbary, Ken
TI  - Digital marketing analytics: making sense of consumer data in a digital world 
SN  - 9789353430191
U1  - 658.87 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Internet marketing
KW  - Marketing-Management	
KW  - Social media
KW  - Digital media
KW  - Marketing research-Data processing
KW  - Data mining
ER  -