TY  - BOOK
AU  - Dietrich, Gini
AU  - Livingston, Geoff
TI  - Marketing in the round: how to develop an integrated marketing campaign in digital era 
SN  - 9789332539327
U1  - 658.872 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Mass media-Technological innovations
KW  - Marketing-Technological innovations
KW  - Mass media
KW  - Direct marketing
ER  -