TY  - BOOK
AU  - Prahalad, C.K.
TI  - Fortune at the bottom of the pyramid: eradicating poverty through profits 
SN  - 9789332518926
U1  - 339.46091724 
PY  - 2013///
CY  - Noida
PB  - Pearson
KW  - Developing countries
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - International business enterprises--Social aspects
KW  - Globalization--Economic aspects
KW  - Poverty-Prevention
KW  - Purchasing power
ER  -