00560nam a22001811a 4500008004100000020001800041082001700059100002300076245011900099250001200218260002900230300001900259650001400278650002500292700002000317700002100337700002000358220501s2011    xx            000 0 eng d  a9788131731635  a658.8bAND-B  aAnderson, James C.  aBusiness market management (B2B) :bunderstanding, creating and delivering value /cJames C. Anderson ... [et al.]  a3rd ed.  aNoida :bPearson,c2011.  axxii, 470 p. ;  aMarketing  aIndustrial marketing  aNarus, James A.  aSeshadri, D.V.R.  aNarayandas, Das