TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
AU  - Seshadri, D.V.R.
AU  - Narayandas, Das
TI  - Business market management (B2B): understanding, creating and delivering value 
SN  - 9788131731635
U1  - 658.8 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Industrial marketing
ER  -