TY  - BOOK
AU  - Pine,B.Joseph
TI  - Mass customization: the new frontier in business competition 
SN  - 9780875843728
U1  - 658.575 
PY  - 1993///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Technological innovations
KW  - Manufactures
KW  - Service industries
KW  - New products
KW  - Competition
KW  - Mass production
ER  -