TY  - BOOK
AU  - Levitt,Theodore
TI  - Marketing myopia
SN  - 9781422126011
U1  - 658.8 
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Marketing
KW  - Customer relations
N1  - Originally published in Harvard Business Review, 2004
ER  -