TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - The power of simplicity: a management guide to cutting through the nonsense and doing things right 
U1  - 658 
PY  - 1999///
CY  - New York
PB  - McGraw-Hill
KW  - Simplicity
KW  - Industrial management
ER  -