TY  - BOOK
AU  - Kumar, S Ramesh
TI  - Marketing nuggets: conceptual dimensions in marketing 
SN  - 8125905383
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing
KW  - Branding (Marketing)
KW  - Consumer behavior
ER  -