TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Marketing management
ER  -