TY  - BOOK
AU  - ADCOCK, DENNIS
AU  - Bradfield, Ray
AU  - Halborg, Al
AU  - Ross, Caroline
TI  - Marketing principle and practice
SN  - 9780273607342
U1  - 658.8 
PY  - 1993///
CY  - London
PB  - Pitman Publishing
KW  - Marketing
KW  - Marketing - Management
ER  -