TY  - BOOK
AU  - Batra, Rajeev
AU  - Aaker, David A.
AU  - Myers, John G.
AU  - Swaminathan, Freda
TI  - Advertising Management
SN  - 9789356065130
U1  - 659.1 
PY  - 2023///
CY  - NOIDA
PB  - Pearson
KW  - Advertising Management
KW  - Management Advertising
ER  -