TY  - BOOK
AU  - Shefrin, Hersh
TI  - Beyond greed and fear: understanding behavioral finance and the psychology of investing 
SN  - 0195161211
U1  - 332.6019 
PY  - 2002///
CY  - New York
PB  - Oxford University Press
KW  - Investment Psychological aspects
KW  - Stock Exchange Psychological aspects
ER  -