Managing innovation
integrating technological. market and organizational change
Tidd, Joe
creator
Bessant, John
Batra, Safal
text
New Delhi
Wiley
2025
8th
monographic
eng
xxiv, 637 p. ;
Joe Tidd, John Bessant and Safal Batra
Technological innovations
Technological innovations - Management
Marketing
Industrial management
Organizational Change
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