TY  - BOOK
AU  - Tidd, Joe
AU  - Bessant, John
AU  - Batra, Safal
TI  - Managing innovation: integrating technological. market and organizational change 
SN  - 9789370601772
U1  - 658.514 
PY  - 2025///
CY  - New Delhi
PB  - Wiley
KW  - Technological innovations
KW  - Technological innovations - Management
KW  - Marketing
KW  - Industrial management
KW  - Organizational Change
ER  -