TY  - BOOK
AU  - Pandey, Neeraj
AU  - Singh, Gaganpreet
TI  - Marketing issues in SMEs: cases from india 
SN  - 9788131785058
U1  - 658.802 
PY  - 2013///
CY  - Noida
PB  - Pearson
KW  - Marketing Case studies
KW  - Small business Marketing
KW  - Small and medium enterprises Marketing
KW  - Marketing management
KW  - Industrial marketing
ER  -