TY  - BOOK
AU  - Hawkins, Del I
AU  - Mothersbaugh, David L
AU  - Mookerjee, Amit
TI  - Consumer behavior: building marketing strategy
SN  - 9780070682160
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - TMH
KW  - Consumer behavior
KW  - Market surveys - United States
KW  - Marketing
ER  -