TY  - BOOK
AU  - MARTIN, GRAEME
TI  - COPRPORATE REPUTATIONS, BRANDING AND PEOPLE MANAGEMENT
SN  - 9780750669504
U1  - 658.3 
PY  - 2006///
PB  - ELSEVIER
KW  - Brand name products - Management
KW  - Branding (Marketing)
KW  - Corporate image - Strategic planning
KW  - Human resource management
KW  - Personnel management
ER  -