TY  - BOOK
AU  - Moore, Geoffrey A.
TI  - Crossing the chasm: marketing and selling disruptive products to mainstream customers
SN  - 9780060517120
U1  - 658.8 
PY  - 2002///
PB  - Collins Business
KW  - General Books
KW  - High techonolgy - Marketing
KW  - Selling - High technology
KW  - Technological immovations - Marketing
ER  -