TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Customer in the boardroom ? : crafting customer-based business strategy
SN  - 9788132106357
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Customer relations - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -