TY  - BOOK
AU  - SHAH, KRUTI
TI  - ADVERTISING & PROMOTION
SN  - 9780070080317
U1  - 659.1 
PY  - 2009///
PB  - Tata Mcgraw Hill
KW  - Advertising
KW  - Communication - marketing
KW  - Sales promotion
N1  - Includes index
ER  -