TY  - BOOK
AU  - BARROW, SIMON
TI  - THE EMPLOYER BRAND: BRINGING THE BEST OF BRAND MANAGEMENT TO PEOPLE AT WORK
SN  - 9780470012734
U1  - 658.314 
PY  - 2005///
PB  - Wiley
KW  - Business names
KW  - Personnel management
KW  - Product management
ER  -