TY  - BOOK
AU  - Hunger, J. David
AU  - Wheelen, Thomas L.
TI  - Essentials of strategic management
SN  - 9788120325111
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - PHI
KW  - Case method
KW  - Strategy
KW  - Strategic planning
ER  -