TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 9788120309593
U1  - 658.84 
PY  - 1998///
CY  - New Delhi
PB  - Prentice - Hall of India
KW  - Export marketing - Management
KW  - International business enterprises - Management
KW  - Marketing
ER  -