TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global marketing management
SN  - 9780199668724
U1  - 658.84 
PY  - 2012///
CY  - New Delhi
PB  - Oxford
KW  - Export marketing - Management
KW  - International business enterprises - Management
KW  - Marketing
KW  - Marketing - Management
KW  - Strategic planning
ER  -