TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising promotion and marketing communication
SN  - 9788131763292
U1  - 659.1 
PY  - 2012///
CY  - Noida
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
KW  - Marketing
ER  -