TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E.
TI  - Integrated advertising, promotion and marketing communication
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - Delhi
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
KW  - Marketing
ER  -