TY  - BOOK
AU  - Cateora, Philip R
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9789339204464
U1  - 658.84 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill
KW  - Marketing
KW  - International business enterprises
KW  - Export marketing
ER  -