TY  - BOOK
AU  - IND, NICHOLAS
TI  - LIVING THE BRAND
SN  - 9780749443160
U1  - 658.827 
PY  - 2004///
PB  - Kogan page 
KW  - Brand name products
KW  - Business names
KW  - Corporate image
KW  - Management - Employee participation
KW  - Marketing
ER  -