000 00579nam a22001931a 4500
008 220501s2001 xx 000 0 eng d
020 _a9781578518043
_c595.00
040 _aSOIL (School of Inspired Leadership)
082 _a658.8 H
_bIDE-
100 _aharvard business series
245 _amarketing
_h[Text]
260 _bHarvard business school press
_c2001
300 _a171
440 _aHarvard business review paperback series, ideas with impacts
650 _aBranding (Marketing)
650 _aMarketing
650 _aMarketing - Management
942 _2ddc
_cBK
999 _c10697
_d10697