| 000 | 00650nam a22002051a 4500 | ||
|---|---|---|---|
| 008 | 220501s2012 xx 000 0 eng d | ||
| 020 |
_a9780749465155 _c595.00 |
||
| 040 | _aSOIL (School of Inspired Leadership) | ||
| 082 |
_a658.8343 _bKAP-N |
||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aNew strategic brand management: advanced insights and strategic thinking _h[Text] _cJean-Noel Kapferer |
||
| 250 | _a5th | ||
| 260 |
_bKogan page _c2012 |
||
| 300 | _axviii, 492p. | ||
| 650 | _aBrand name products - Management | ||
| 650 | _aBrand - Management | ||
| 650 | _aMarketing | ||
| 650 | _aStrategic - Brand management | ||
| 942 |
_2ddc _cBK _02 |
||
| 999 |
_c11778 _d11778 |
||