000 00518nam a22001811a 4500
008 220501s2000 xx 000 0 eng d
020 _a9788176491327
_c0.00
040 _aSOIL (School of Inspired Leadership)
082 _a658.82
_bKAP-S
100 _aKapferer, Jean-Noel
245 _aStrategic brand management
_h[Text]
_cJean-Noel Kapferer
260 _bKogan Page
_c2000
300 _a435
650 _aBrand - Management
650 _aMarketing
650 _aStrategic - Brand management
942 _2ddc
_cBK
999 _c15576
_d15576