000 00703nam a22002291a 4500
008 220501s2011 xx 000 0 eng d
020 _a9788131756898
_c550.00
040 _aSOIL (School of Inspired Leadership)
082 _a658.827
_bKEL-S
100 _aKeller, Kevin Lane
245 _aStrategic brand management
_h[Text]
_cKevin Lane Keller, M.G. Parameswaran and Isaac Jacob
250 _a3rd
260 _aDelhi
_bPearson
_c2011
300 _axxiii, 695 p.
650 _aBrand name products - Management
650 _aStrategic - Brand management
650 _aMarketing
650 _aProduct management
700 _aParameswaran, M.G.
700 _aJacob, Isasc
942 _2ddc
_cBK
_01
999 _c15578
_d15578