| 000 | 00661nam a22002051a 4500 | ||
|---|---|---|---|
| 008 | 220501s2015 xx 000 0 eng d | ||
| 020 |
_a9789332542204 _c799.00 |
||
| 040 | _aSOIL (School of Inspired Leadership) | ||
| 082 |
_a658.827 _bKEL-S |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management: building, measuring and managing brand equity _h[Text] _cKevin Lane Keller, Ambi M.G. Parameswaran and Isaac Jacob |
||
| 250 | _a4th | ||
| 260 |
_aNoida _bPearson _c2015 |
||
| 300 | _a586 | ||
| 500 | _aIncludes index | ||
| 650 | _aBrand - Management | ||
| 700 | _aParameswaran, Ambi M.G. | ||
| 700 | _aJacob, Isasc | ||
| 942 |
_2ddc _cBK _05 |
||
| 999 |
_c15579 _d15579 |
||