000			00574nam a22001931a 4500
008			220501s2002 xx 000 0 eng d
020			_c766.00
040			_aSOIL (School of Inspired Leadership)
082			_a658.827 _bAAK-B
100			_aAaker, David A
245			_aBuilding strong brands _h[Text]
260			_bFree press _c2002
300			_a380
650			_aBrand name products - Management
650			_aBrand name products - Valuation - Management
650			_aBrand - Management
650			_aIntangible property - Valuation - Management
942			_2ddc _cBK
999			_c1704 _d1704