000 00672nam a22002051a 4500
008 220501s2017 xx 000 0 eng d
020 _a9789351341598
_c1275.00
040 _aSOIL (School of Inspired Leadership)
082 _a658.83
_bKUR-B
100 _aKuruganti, Sandhya
245 _aBusiness analytics: applications to consumer marketing
_h[Text]
_cSandhya Kuruganthi and Hindol Basu
260 _bMcgraw Hill
_c2017
300 _axxv, 716
650 _aStrategic planning
650 _aAnalytics - Business
650 _aIndustrial management - Statistical methods
650 _aMarketing - Statistial methods
700 _aBasu, Hindol
942 _2ddc
_cBK
_02
999 _c1762
_d1762