| 000 | 00639nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2018 xx 000 0 eng d | ||
| 020 | _a9789353160777 | ||
| 082 | _a658.8 ZEI-S | ||
| 100 | _aZeithaml, Valarie A | ||
| 245 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml |
|
| 250 | _a7th ed. | ||
| 260 |
_aChennai : _bMcGraw Hill, _c2018. |
||
| 300 | _axxxvi, 582 p. ; | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 650 | _aService industries - Marketing | ||
| 700 | _aBitner Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 700 | _aPandit, Ajay | ||
| 942 |
_2ddc _cBK _02 |
||
| 999 |
_c18287 _d18287 |
||