000 00639nam a2200217Ia 4500
008 220501s2018 xx 000 0 eng d
020 _a9789353160777
082 _a658.8 ZEI-S
100 _aZeithaml, Valarie A
245 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml
250 _a7th ed.
260 _aChennai :
_bMcGraw Hill,
_c2018.
300 _axxxvi, 582 p. ;
650 _aCustomer services
650 _aMarketing
650 _aService industries - Marketing
700 _aBitner Mary Jo
700 _aGremler, Dwayne D.
700 _aPandit, Ajay
942 _2ddc
_cBK
_02
999 _c18287
_d18287