| 000 | 00644nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2022 xx 000 0 eng d | ||
| 020 | _a9789354600807 | ||
| 082 | _a659.1 BEL-A | ||
| 100 | _aBelch, George E. | ||
| 245 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch and Keyoor Purani |
|
| 250 | _a10th | ||
| 260 |
_aChannai _c2022 |
||
| 300 | _axxxi, 712p. | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c18442 _d18442 |
||