000 00432nam a2200157Ia 4500
008 220501s2018 xx 000 0 eng d
020 _a9781259026058
082 _a659.1 SHA-A
100 _aKruti Shah
245 0 _aAdvertising and integrated marketing communications
_cKruti Shah
260 _aChannai
_c2018
300 _axxviii, 889p.
650 _aAdvertisement - Communication
650 _aMarketing
942 _2ddc
_cBK
_01
999 _c18455
_d18455