| 000 | 00649nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2018 xx 000 0 eng d | ||
| 020 | _a9781259026850 | ||
| 082 | _a659.1 BEL-A | ||
| 100 | _aBelch, George E. | ||
| 245 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch and Keyoor Purani |
|
| 250 | _a9th ed. | ||
| 260 |
_aChannai _c2018 |
||
| 300 | _axL, 1016p. | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c18457 _d18457 |
||