| 000 | 00589nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2019 xx 000 0 eng d | ||
| 020 | _a9789353435417 | ||
| 082 | _a658.8 WIR-E | ||
| 100 | _aWirtz, Jochen | ||
| 245 | 0 |
_aEssentials of services marketing / _cJochen Wirtz ... [et al.] |
|
| 250 | _a3rd ed. | ||
| 260 |
_aNoida : _bPearson, _c2019. |
||
| 300 | _axxxii, 675 p. ; | ||
| 650 | _aConsumer behavior - Services | ||
| 650 | _aService industries - Marketing | ||
| 700 | _aLovelock, Christopher | ||
| 700 | _aChatterjee, Jayanta | ||
| 700 | _aDas, Gopal | ||
| 942 |
_2ddc _cREF |
||
| 999 |
_c18496 _d18496 |
||