| 000 | 00606nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2014 xx 000 0 eng d | ||
| 020 | _a9789332518377 | ||
| 082 | _a659.1 CLO-I | ||
| 100 | _aClow, Kenneth E. | ||
| 245 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Claw and Donald E. Baack |
|
| 250 | _a6th ed. | ||
| 260 |
_aNoida : _bPearson, _c2014. |
||
| 300 | _a455 p. ; | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aDirect marketing | ||
| 650 | _aSales promotion | ||
| 700 | _aBaack, Donald E. | ||
| 942 |
_2ddc _cREF _010 |
||
| 999 |
_c18502 _d18502 |
||