000 00602nam a2200181Ia 4500
008 220501s2014 xx 000 0 eng d
020 _a9788126548514
082 _a658.802 CAP-M
100 _aCapon, Noel
245 0 _aManaging marketing : an applied approach
_cNoel Capon and Siddharth Shekhar Singh
260 _aNew Delhi
_bWiley
_c2014
300 _axxviii, 677
520 _aEndnotes thirty pages (E38), AnswerTwo pages A2 and Glossary G30, Image credits C2 and index I13
650 _aManaging - Marketing
650 _aMarketing
700 _aSingh, Siddharth Shekhar
942 _2ddc
_cREF
999 _c18519
_d18519