000 00500nam a2200169Ia 4500
008 220501s2021 xx 000 0 eng d
020 _a9789354242625
082 _a658.8 GUP-M
100 _aGupta, Seema
245 0 _aMarketing analytics
_cSeema Gupta and Avadhoot Jathar
260 _aNew Delhi
_bWiley
_c2021
300 _axxiii, 374
650 _aMarketing - Management - Data processing
650 _aMarketing - Statistical methods
650 _aMarketing management
942 _2ddc
_cREF
_03
999 _c18565
_d18565