000 00623nam a22002177a 4500
003 OSt
008 220501s1993 xx 000 0 eng d
020 _a9780070473812
082 _a658.834
_bLOU-C
100 _aLoudon, L. David
245 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon and Albert J. Della Bitta.
250 _a4th
260 _aNew Delhi :
_bTata McGraw Hill ;
_c1993.
300 _axxiii, 788 p. ;
500 _aIncludes note and index
650 _aConsumers
650 _aConsumer behavior
650 _aMarketing
700 _aBitta, Albert J. Della
942 _2ddc
_cBK
999 _c18660
_d18660